NOW TO NEW

New State is a service design firm focused on reimagining customer and employee experiences. We specialize in deeply knowing the people who will need your new product, service or experience. Through human-centered design methodologies, we co-create with innovators to inspire the design of experiences that people love.

SERVICES

WHAT WE DO

Service Design

Behavioral Design Testing and Measurement

Change Management Support

User Experience Research

Turnkey UX Research Planning and Coordination

Insights Generation

Journey Mapping

User Persona Definition

Concept Testing Research

Workshop Facilitation

WHAT WE DELIVER

User Insights

Service Maps

User Personas

Launch Strategies for New Products, Systems, Experiences

Design Thinking Workshops

Training and Coaching